{"id":103,"date":"2016-10-13T18:12:09","date_gmt":"2016-10-13T09:12:09","guid":{"rendered":"https:\/\/motenasu.info\/manual\/?p=103"},"modified":"2025-11-11T12:31:01","modified_gmt":"2025-11-11T03:31:01","slug":"rfm%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/motenasu.info\/manual\/?p=103","title":{"rendered":"RFM\u5206\u6790"},"content":{"rendered":"
\n

\u25bc<\/span>RFM\u5206\u6790\u6982\u8981<\/span><\/h4>\n
\n
\n

\u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790<\/p>\n

RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\uff09<\/strong>\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/strong>\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/strong>\u306e3\u3064\u306e\u6307\u6a19\u3067\u5206\u985e\u3057\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u53ef\u8996\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002
\n \u5404\u6307\u6a19\u30921\u301c5\u306e\u6bb5\u968e\u3067\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3084\u7279\u6027\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002
\n\u5206\u6790\u30c7\u30fc\u30bf\u306f\u6bce\u65e512\u6642\u9593\u6bce\u306b\u81ea\u52d5\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n

\n

\u5206\u6790\u3067\u4f7f\u7528\u3059\u308b\u6307\u6a19<\/h3>\n

Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\uff09<\/strong>
\n \u6700\u5f8c\u306e\u8cfc\u5165\u304b\u3089\u7d4c\u904e\u3057\u305f\u65e5\u6570\u3002\u65e5\u6570\u304c\u5c11\u306a\u3044\u307b\u3069\u9ad8\u30b9\u30b3\u30a2\u3002<\/p>\n

Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/strong>
\n \u5bfe\u8c61\u671f\u9593\u4e2d\u306e\u8cfc\u5165\u56de\u6570\u3002\u56de\u6570\u304c\u591a\u3044\u307b\u3069\u9ad8\u30b9\u30b3\u30a2\u3002<\/p>\n

Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/strong>
\n \u5bfe\u8c61\u671f\u9593\u4e2d\u306e\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3002\u91d1\u984d\u304c\u9ad8\u3044\u307b\u3069\u9ad8\u30b9\u30b3\u30a2\u3002<\/p>\n<\/p><\/div>\n

RFM\u5206\u6790\u306b\u3088\u308a\u3001\u512a\u826f\u9867\u5ba2\u306e\u7279\u5b9a\u3001\u96e2\u53cd\u30ea\u30b9\u30af\u9867\u5ba2\u306e\u628a\u63e1\u3001\u65b0\u898f\u9867\u5ba2\u306e\u80b2\u6210\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\n <\/p><\/div>\n

\n \n <\/div>\n<\/p><\/div>\n<\/div>\n
\n

\u25bc<\/span>RFM\u30b0\u30eb\u30fc\u30d7\u8a2d\u5b9a<\/span><\/h4>\n
\n
\n

\u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790 > RFM\u30b0\u30eb\u30fc\u30d7\u767b\u9332<\/p>\n

RFM\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001Recency\u3001Frequency\u3001Monetary\u306e\u57fa\u6e96\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002
\n \u696d\u7a2e\u3084\u5546\u6750\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u30b9\u30b3\u30a2\u30ec\u30d9\u30eb\uff083\u301c5\u6bb5\u968e\uff09\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u8a2d\u5b9a\u624b\u9806<\/strong>\uff1a<\/p>\n

    \n
  1. \u300c\u65b0\u898f\u30b0\u30eb\u30fc\u30d7\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n
  2. \u30b0\u30eb\u30fc\u30d7\u540d\u3092\u5165\u529b\uff08\u4f8b\uff1a\u300c\u5206\u6790A\u300d\u300cEC\u5546\u54c1\u7528\u300d\uff09<\/li>\n
  3. \u5404\u6307\u6a19\u306e\u57fa\u6e96\u5024\u3092\u8a2d\u5b9a<\/li>\n
  4. \u300c\u8a2d\u5b9a\u3092\u4fdd\u5b58\u300d\u3067\u5b8c\u4e86<\/li>\n<\/ol>\n
    \n

    \u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n

    \u5206\u96e2\u70b9\u306f3\u301c5\u6bb5\u968e\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002\u5404\u30b9\u30b3\u30a2\u306e\u5883\u754c\u5024\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002
    \n \u6570\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u52b9\u679c\u304c\u51fa\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002
    \n \u6e2c\u5b9a\u30b3\u30fc\u30c9\u304a\u3088\u3073\u6e2c\u5b9a\u8cbb\u304c\u672a\u8a2d\u5b9a\u306e\u5834\u5408\u306f\u5206\u6790\u304c\u3067\u304d\u307e\u305b\u3093\u3002\n <\/p><\/div>\n<\/p><\/div>\n

    \n \n <\/div>\n<\/p><\/div>\n<\/div>\n
    \n

    \u25bc<\/span>\u5206\u6790\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a<\/span><\/h4>\n
    \n
    \n

    \u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790 > \u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a<\/p>\n

    RFM\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u307e\u3059\uff1a<\/p>\n

    \u8a2d\u5b9a\u9805\u76ee<\/strong>\uff1a<\/p>\n

      \n
    • \u5206\u6790\u958b\u59cb\u65e5<\/strong>\uff1a\u5206\u6790\u5bfe\u8c61\u671f\u9593\u306e\u958b\u59cb\u65e5<\/li>\n
    • \u5206\u6790\u7d42\u4e86\u65e5<\/strong>\uff1a\u5206\u6790\u5bfe\u8c61\u671f\u9593\u306e\u7d42\u4e86\u65e5<\/li>\n
    • RFM\u30b0\u30eb\u30fc\u30d7<\/strong>\uff1a\u4f7f\u7528\u3059\u308b\u63a1\u70b9\u57fa\u6e96<\/li>\n<\/ul>\n
      \n

      \u30c7\u30fc\u30bf\u7bc4\u56f2\u306b\u3064\u3044\u3066<\/h3>\n

      \u5206\u6790\u671f\u9593\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u9069\u5207\u306b\u8a55\u4fa1\u3067\u304d\u308b\u671f\u9593\uff08\u901a\u5e383\u301c12\u30f6\u6708\uff09\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002
      \n \u671f\u9593\u304c\u77ed\u3059\u304e\u308b\u3068\u4e00\u6642\u7684\u306a\u5909\u52d5\u306b\u5de6\u53f3\u3055\u308c\u3001\u9577\u3059\u304e\u308b\u3068\u6700\u65b0\u306e\u9867\u5ba2\u52d5\u5411\u3092\u53cd\u6620\u3057\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n <\/p><\/div>\n

      \u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u5f8c\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u81ea\u52d5\u7684\u306b\u6709\u52b9\u306a\u6ce8\u6587\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u3001RFM\u6307\u6a19\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\n <\/p><\/div>\n

      \n \n <\/div>\n<\/p><\/div>\n<\/div>\n
      \n

      \u25bc<\/span>KPI\u30b5\u30de\u30ea\u30fc<\/span><\/h4>\n
      \n
      \n

      \u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790 > KPI\u30b5\u30de\u30ea\u30fc<\/p>\n

      RFM\u5206\u6790\u306e\u57fa\u672c\u6307\u6a19\u3092\u4e00\u89a7\u8868\u793a\u3057\u307e\u3059\uff1a<\/p>\n

      \u8868\u793a\u9805\u76ee<\/strong>\uff1a<\/p>\n

        \n
      • \u7dcf\u9867\u5ba2\u6570<\/strong>\uff1a\u5206\u6790\u5bfe\u8c61\u671f\u9593\u306e\u8cfc\u5165\u9867\u5ba2\u6570<\/li>\n
      • \u5e73\u5747RFM\u30b9\u30b3\u30a2<\/strong>\uff1a(R+F+M)\/3\u306e\u5e73\u5747\u5024<\/li>\n
      • \u5e73\u5747\u8cfc\u5165\u5358\u4fa1<\/strong>\uff1a\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d<\/li>\n
      • \u5e73\u5747\u8cfc\u5165\u56de\u6570<\/strong>\uff1a\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/li>\n<\/ul>\n

        \u3053\u308c\u3089\u306e\u6307\u6a19\u306b\u3088\u308a\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u54c1\u8cea\u3068\u8cfc\u8cb7\u884c\u52d5\u306e\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \n

        KPI\u89e3\u91c8\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

        \u5e73\u5747RFM\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2\u304c\u591a\u304f\u3001\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u30fb\u56de\u6570\u304c\u9ad8\u3044\u307b\u3069\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u826f\u597d\u3067\u3059\u3002
        \n \u696d\u754c\u5e73\u5747\u3084\u904e\u53bb\u306e\u6570\u5024\u3068\u6bd4\u8f03\u3057\u3066\u6539\u5584\u72b6\u6cc1\u3092\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n <\/p><\/div>\n<\/p><\/div>\n

        \n \n <\/div>\n<\/p><\/div>\n<\/div>\n
        \n

        \u25bc<\/span>RFM\u30af\u30ed\u30b9\u96c6\u8a08\u30de\u30c8\u30ea\u30c3\u30af\u30b9<\/span><\/h4>\n
        \n
        \n

        \u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790 > \u30de\u30c8\u30ea\u30c3\u30af\u30b9\u8868\u793a<\/p>\n

        RFM\u5206\u6790\u306e\u4e2d\u6838\u3068\u306a\u308b\u30af\u30ed\u30b9\u96c6\u8a08\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u30923\u3064\u306e\u30d1\u30bf\u30fc\u30f3\u3067\u8868\u793a\u3057\u307e\u3059\uff1a<\/p>\n

        \u8868\u793a\u30d1\u30bf\u30fc\u30f3<\/strong>\uff1a<\/p>\n

          \n
        • Recency\/Monetary\u8ef8<\/strong>\uff1a\u6700\u65b0\u6027\u3068\u8cfc\u5165\u91d1\u984d\u3067\u306e\u9867\u5ba2\u5206\u5e03<\/li>\n
        • Frequency\/Monetary\u8ef8<\/strong>\uff1a\u8cfc\u5165\u983b\u5ea6\u3068\u8cfc\u5165\u91d1\u984d\u3067\u306e\u9867\u5ba2\u5206\u5e03<\/li>\n
        • Monetary\/Frequency\u8ef8<\/strong>\uff1a\u8cfc\u5165\u91d1\u984d\u3068\u8cfc\u5165\u983b\u5ea6\u3067\u306e\u9867\u5ba2\u5206\u5e03<\/li>\n<\/ul>\n

          \u5404\u30bb\u30eb\u306f\u9867\u5ba2\u6570\u3092\u8868\u793a\u3057\u3001\u8272\u5206\u3051\u306b\u3088\u308a\u9867\u5ba2\u5bc6\u5ea6\u3092\u8996\u899a\u5316\u3057\u307e\u3059\u3002
          \n \u9ad8\u30b9\u30b3\u30a2\u306e\u30bb\u30eb\uff08\u4f8b\uff1aR5F5\u3001M5F5\uff09\u306b\u591a\u304f\u306e\u9867\u5ba2\u304c\u5206\u5e03\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u512a\u826f\u9867\u5ba2\u304c\u591a\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n

          \n

          \u30de\u30c8\u30ea\u30c3\u30af\u30b9\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

          \u5de6\u4e0a\uff08\u9ad8R\u30fb\u9ad8M\uff09\u306e\u30bb\u30eb\u306f\u300c\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u9ad8\u984d\u9867\u5ba2\u300d\u3001\u53f3\u4e0b\uff08\u4f4eR\u30fb\u4f4eM\uff09\u306f\u300c\u96e2\u53cd\u30ea\u30b9\u30af\u306e\u3042\u308b\u4f4e\u984d\u9867\u5ba2\u300d\u3092\u8868\u3057\u307e\u3059\u3002
          \n \u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9867\u5ba2\u6570\u30d0\u30e9\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n <\/p><\/div>\n<\/p><\/div>\n

          \n \n <\/div>\n<\/p><\/div>\n<\/div>\n
          \n

          \u25bc<\/span>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u65bd\u7b56\u63d0\u6848<\/span><\/h4>\n
          \n
          \n

          \u5206\u6790 > \u9867\u5ba2\u5206\u6790 > RFM\u5206\u6790 > \u65bd\u7b56\u63d0\u6848<\/p>\n

          RFM\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u5404\u8ef8\u5225\u306e\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8868\u793a\u3057\u307e\u3059\uff1a<\/p>\n

          Recency\u91cd\u8996\u65bd\u7b56<\/strong>\uff08\u6642\u9593\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\uff09\uff1a<\/p>\n

            \n
          • R5\uff08\u3084\u3084\u6700\u8fd1\uff09<\/strong>\uff1a\u6700\u65b0\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b<\/li>\n
          • R3\uff08\u3057\u3070\u3089\u304f\u524d\uff09<\/strong>\uff1a\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n
          • R1\uff08\u304b\u306a\u308a\u524d\uff09<\/strong>\uff1a\u30a6\u30a3\u30f3\u30d0\u30c3\u30af\u65bd\u7b56<\/li>\n<\/ul>\n

            Frequency\u91cd\u8996\u65bd\u7b56<\/strong>\uff08\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\uff09\uff1a<\/p>\n

              \n
            • F5\uff08\u5e38\u9023\u9867\u5ba2\uff09<\/strong>\uff1aVIP\u512a\u9047\u30d7\u30ed\u30b0\u30e9\u30e0<\/li>\n
            • F3\uff08\u30ea\u30d4\u30fc\u30bf\u30fc\uff09<\/strong>\uff1a\u7d99\u7d9a\u8cfc\u5165\u4fc3\u9032<\/li>\n
            • F1\uff08\u521d\u56de\u8cfc\u5165\u8005\uff09<\/strong>\uff1a\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u65bd\u7b56<\/li>\n<\/ul>\n

              Monetary\u91cd\u8996\u65bd\u7b56<\/strong>\uff08\u8cfc\u5165\u91d1\u984d\u5225\u30a2\u30d7\u30ed\u30fc\u30c1\uff09\uff1a<\/p>\n

                \n
              • M5\uff08\u512a\u826f\u9867\u5ba2\uff09<\/strong>\uff1a\u30d7\u30ec\u30df\u30a2\u30e0\u5546\u54c1\u63d0\u6848<\/li>\n
              • M3\uff08\u4e2d\u9593\u9867\u5ba2\uff09<\/strong>\uff1a\u30a2\u30c3\u30d7\u30bb\u30eb\u65bd\u7b56<\/li>\n
              • M1\uff08\u5c11\u984d\u9867\u5ba2\uff09<\/strong>\uff1a\u8cfc\u5165\u91d1\u984d\u5411\u4e0a\u65bd\u7b56<\/li>\n<\/ul><\/div>\n
                \n \n <\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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