{"id":9381,"date":"2024-09-26T09:42:11","date_gmt":"2024-09-26T00:42:11","guid":{"rendered":"https:\/\/motenasu.info\/manual\/?p=9381"},"modified":"2025-11-11T12:28:52","modified_gmt":"2025-11-11T03:28:52","slug":"roi%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/motenasu.info\/manual\/?p=9381","title":{"rendered":"ROI\u5206\u6790"},"content":{"rendered":"
\n

\u25bc<\/span>
\nROI\u5206\u6790\u6982\u8981<\/span><\/h4>\n
\n
\n

\u5206\u6790 > ROI\u5206\u6790 > \u6982\u8981<\/p>\n

ROI\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002
\n\u6295\u8cc7\u52b9\u679c\u306e\u6e2c\u5b9a\u3001\u5a92\u4f53\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6bd4\u8f03\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306b\u3088\u308b\u9867\u5ba2\u4fa1\u5024\u63a8\u79fb\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3067\u3059\u3002
\n\u5206\u6790\u30c7\u30fc\u30bf\u306f\u6bce\u65e512\u6642\u9593\u6bce\u306b\u81ea\u52d5\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n

\n

\u91cd\u8981\u306a\u6307\u6a19<\/h3>\n

ROI = (\u58f2\u4e0a\u5229\u76ca - \u6295\u8cc7\u984d) \u00f7 \u6295\u8cc7\u984d \u00d7 100<\/b><\/p>\n

CPA = \u6295\u8cc7\u984d \u00f7 \u7372\u5f97\u9867\u5ba2\u6570<\/b><\/p>\n

LTV = \u7372\u5f97\u5f8c\u306e\u7d2f\u7a4d\u8cfc\u5165\u91d1\u984d<\/b><\/p>\n<\/div>\n

\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5e83\u544a\u4e88\u7b97\u914d\u5206\u306e\u6700\u9069\u5316\u3084\u3001\u52b9\u679c\u306e\u9ad8\u3044\u5a92\u4f53\u3078\u306e\u96c6\u4e2d\u6295\u8cc7\u306e\u5224\u65ad\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n

<\/div>\n<\/div>\n

\u25bc<\/span>
\n\u30d5\u30a3\u30eb\u30bf\u30fc\u8a2d\u5b9a<\/span><\/h4>\n
\n
\n

ROI\u5206\u6790 > \u30d5\u30a3\u30eb\u30bf\u30fc\u8a2d\u5b9a<\/p>\n

3\u3064\u306e\u30d5\u30a3\u30eb\u30bf\u30fc\u3067\u5206\u6790\u5bfe\u8c61\u3092\u7d5e\u308a\u8fbc\u307f\u307e\u3059\uff1a<\/p>\n

    \n
  • \u5e83\u544a\u51fa\u7a3f\u6708<\/strong>\uff1a\u5206\u6790\u3059\u308b\u5e83\u544a\u51fa\u7a3f\u306e\u5e74\u3092\u9078\u629e<\/li>\n
  • \u5e83\u544a\u540d\/\u6d41\u5165\u30b3\u30fc\u30c9<\/strong>\uff1a\u7279\u5b9a\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7d5e\u308a\u8fbc\u307f<\/li>\n
  • \u5206\u6790\u671f\u9593<\/strong>\uff1a\u30c7\u30fc\u30bf\u96c6\u8a08\u306e\u671f\u9593\u3092\u6307\u5b9a<\/li>\n<\/ul>\n
    \u300cAll\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u5168\u671f\u9593\u30fb\u5168\u5a92\u4f53\u304c\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/div>\n<\/div>\n
    <\/div>\n<\/div>\n

    \u25bc<\/span>
    \nKPI\u30b5\u30de\u30ea\u30fc<\/span><\/h4>\n
    \n
    \n

    ROI\u5206\u6790 > KPI\u30b5\u30de\u30ea\u30fc<\/p>\n

    6\u3064\u306e\u4e3b\u8981\u6307\u6a19\u304c\u4e00\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\uff1a<\/p>\n

      \n
    • \u7dcf\u6295\u8cc7\u984d<\/strong>\uff1a\u5206\u6790\u671f\u9593\u5185\u306e\u5e83\u544a\u6295\u8cc7\u7dcf\u984d<\/li>\n
    • \u5e73\u5747ROI<\/strong>\uff1a\u6295\u8cc7\u52b9\u679c\u306e\u5272\u5408\uff08\uff05\u8868\u793a\uff09<\/li>\n
    • \u58f2\u4e0a\u5229\u76ca<\/strong>\uff1a\u6295\u8cc7\u306b\u3088\u308a\u7372\u5f97\u3057\u305f\u5229\u76ca\u984d<\/li>\n
    • \u5e73\u5747\u56de\u53ce\u671f\u9593<\/strong>\uff1a\u6295\u8cc7\u56de\u53ce\u306b\u304b\u304b\u308b\u671f\u9593<\/li>\n
    • \u9867\u5ba2\u7372\u5f97\u6570<\/strong>\uff1a\u65b0\u898f\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570<\/li>\n
    • \u5e73\u5747CPA<\/strong>\uff1a\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8<\/li>\n<\/ul>\n

      \u3053\u308c\u3089\u306e\u6307\u6a19\u306b\u3088\u308a\u6295\u8cc7\u5168\u4f53\u306e\u6210\u679c\u3092\u7d20\u65e9\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n

      <\/div>\n<\/div>\n

      \u25bc<\/span>
      \n\u5168\u4f53ROI\u306e\u6708\u6b21\u63a8\u79fb<\/span><\/h4>\n
      \n
      \n

      ROI\u5206\u6790 > \u5168\u4f53ROI\u306e\u6708\u6b21\u63a8\u79fb<\/p>\n

      \u6708\u5225\u306eROI\u63a8\u79fb\u3092\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3067\u8868\u793a\u3057\u307e\u3059\u3002
      \n\u6295\u8cc7\u52b9\u679c\u306e\u5b63\u7bc0\u5909\u52d5\u3084\u6539\u5584\u50be\u5411\u3092\u6642\u7cfb\u5217\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n

      \n

      \u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n

      ROI\u304c\u4e00\u6642\u7684\u306b\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u6708\u306b\u3064\u3044\u3066\u306f\u3001\u305d\u306e\u8981\u56e0\uff08\u65b0\u65bd\u7b56\u5c0e\u5165\u3001\u5e02\u5834\u74b0\u5883\u5909\u5316\u7b49\uff09\u3092\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<\/div>\n<\/div>\n

      <\/div>\n<\/div>\n

      \u25bc<\/span>
      \n\u521d\u56de\u8cfc\u5165\u6708\u30b3\u30db\u30fc\u30c8\u5225\u306eLTV\u63a8\u79fb<\/span><\/h4>\n
      \n
      \n

      ROI\u5206\u6790 > \u521d\u56de\u8cfc\u5165\u6708\u30b3\u30db\u30fc\u30c8\u5225\u306eLTV\u63a8\u79fb<\/p>\n

      \u540c\u3058\u6708\u306b\u521d\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\uff08\u30b3\u30db\u30fc\u30c8\uff09\u5225\u306b\u3001\u305d\u306e\u5f8c\u306eLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u63a8\u79fb\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002
      \n\u5404\u30b3\u30db\u30fc\u30c8\u306e\u8272\u5206\u3051\u3055\u308c\u305f\u30e9\u30a4\u30f3\u3067\u3001\u7372\u5f97\u6642\u671f\u306b\u3088\u308b\u9867\u5ba2\u4fa1\u5024\u306e\u9055\u3044\u3092\u6bd4\u8f03\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n

      \u30b3\u30db\u30fc\u30c8 = \u540c\u6642\u671f\u306b\u521d\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u7fa4\u306e\u3053\u3068\u3067\u3059\u3002<\/div>\n

      \u30b3\u30db\u30fc\u30c8\u5206\u6790\u306b\u3088\u308a\u3001\u5b63\u7bc0\u6027\u3084\u65bd\u7b56\u52b9\u679c\u306b\u3088\u308b\u9867\u5ba2\u4fa1\u5024\u306e\u9055\u3044\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<\/div>\n

      <\/div>\n<\/div>\n

      \u25bc<\/span>
      \n\u5a92\u4f53\u5225ROI\u8a73\u7d30\u5206\u6790<\/span><\/h4>\n
      \n
      \n

      ROI\u5206\u6790 > \u5a92\u4f53\u5225ROI\u8a73\u7d30\u5206\u6790<\/p>\n

      \u5404\u5e83\u544a\u5a92\u4f53\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5225\u306e\u8a73\u7d30\u30c7\u30fc\u30bf\u3092\u30c6\u30fc\u30d6\u30eb\u5f62\u5f0f\u3067\u8868\u793a\u3057\u307e\u3059\uff1a<\/p>\n

        \n
      • \u6295\u8cc7\u984d<\/strong>\uff1a\u5404\u5a92\u4f53\u3078\u306e\u6295\u8cc7\u91d1\u984d<\/li>\n
      • \u521d\u56de\u58f2\u4e0a\u91d1\u984d<\/strong>\uff1a\u521d\u56de\u8cfc\u5165\u306b\u3088\u308b\u58f2\u4e0a<\/li>\n
      • CPA<\/strong>\uff1a\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8<\/li>\n
      • 3\u30f6\u6708\u58f2\u4e0a<\/strong>\uff1a\u7372\u5f97\u5f8c3\u30f6\u6708\u306e\u7d2f\u7a4d\u58f2\u4e0a<\/li>\n
      • 3\u30f6\u6708LTV<\/strong>\uff1a3\u30f6\u6708\u6642\u70b9\u3067\u306e\u9867\u5ba2\u4fa1\u5024<\/li>\n
      • 3\u30f6\u6708ROI<\/strong>\uff1a3\u30f6\u6708\u6642\u70b9\u3067\u306e\u6295\u8cc7\u52b9\u679c<\/li>\n
      • \u9867\u5ba2\u7372\u5f97\u56de\u53ce\u671f\u9593<\/strong>\uff1a\u6295\u8cc7\u56de\u53ce\u306b\u304b\u304b\u308b\u671f\u9593<\/li>\n<\/ul>\n<\/div>\n
        <\/div>\n<\/div>\n

        \u25bc<\/span>
        \nROI\u306e\u9ad8\u3044\u6d41\u5165\u5143TOP10<\/span><\/h4>\n
        \n
        \n

        ROI\u5206\u6790 > ROI\u306e\u9ad8\u3044\u6d41\u5165\u5143TOP10<\/p>\n

        \u6295\u8cc7\u52b9\u679c\u306e\u9ad8\u3044\u4e0a\u4f4d10\u5a92\u4f53\u3092\u6a2a\u68d2\u30b0\u30e9\u30d5\u3067\u8868\u793a\u3057\u307e\u3059\u3002
        \n\u6700\u3082\u52b9\u679c\u7684\u306a\u5a92\u4f53\u3092\u4e00\u76ee\u3067\u7279\u5b9a\u3067\u304d\u3001\u4e88\u7b97\u914d\u5206\u306e\u512a\u5148\u9806\u4f4d\u6c7a\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \n

        \u6d3b\u7528\u65b9\u6cd5<\/h3>\n

        \u4e0a\u4f4d\u5a92\u4f53\u3078\u306e\u4e88\u7b97\u96c6\u4e2d\u3084\u3001\u4e0b\u4f4d\u5a92\u4f53\u306e\u6539\u5584\u65bd\u7b56\u691c\u8a0e\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/div>\n<\/div>\n

        <\/div>\n<\/div>\n

        \u25bc<\/span>
        \n\u6708\u5225\u306e\u6295\u8cc7\u56de\u53ce\u671f\u9593<\/span><\/h4>\n
        \n
        \n

        ROI\u5206\u6790 > \u6708\u5225\u306e\u6295\u8cc7\u56de\u53ce\u671f\u9593<\/p>\n

        \u5404\u6708\u306e\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u56de\u53ce\u671f\u9593\u3092\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3067\u8868\u793a\u3057\u307e\u3059\u3002
        \n\u6295\u8cc7\u3057\u305f\u6708\u3054\u3068\u306b\u3001\u4f55\u30f6\u6708\u3067\u56de\u53ce\u3067\u304d\u3066\u3044\u308b\u304b\u306e\u63a8\u79fb\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \u56de\u53ce\u671f\u9593\u304c\u77ed\u3044\u307b\u3069\u3001\u6295\u8cc7\u52b9\u7387\u304c\u826f\u3044\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/div>\n

        \u30b0\u30e9\u30d5\u306e\u898b\u65b9\uff1a<\/p>\n

          \n
        • X\u8ef8\uff1a\u6295\u8cc7\u5b9f\u884c\u6708<\/li>\n
        • Y\u8ef8\uff1a\u56de\u53ce\u671f\u9593\uff08\u30f6\u6708\uff09<\/li>\n<\/ul>\n<\/div>\n
          <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          \u25bc ROI\u5206\u6790\u6982\u8981 \u5206\u6790 > ROI\u5206\u6790 > \u6982\u8981 ROI\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002 \u6295\u8cc7\u52b9\u679c\u306e\u6e2c\u5b9a\u3001\u5a92\u4f53\u5225\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6bd4\u8f03\u3001\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306b\u3088\u308b\u9867\u5ba2\u4fa1\u5024\u63a8\u79fb\u306e\u628a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9381","post","type-post","status-publish","format-standard","hentry","category-analysis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/posts\/9381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9381"}],"version-history":[{"count":19,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/posts\/9381\/revisions"}],"predecessor-version":[{"id":12258,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=\/wp\/v2\/posts\/9381\/revisions\/12258"}],"wp:attachment":[{"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/motenasu.info\/manual\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}